LPGA: Getting on par with the competition

The Ask:

“Create an experience that invites all humans to go on a quest — leveraging the power of the narrative, the authenticity and global diversity of the heroes and the sheer beauty of the sport to engage and grow our audience like never before.”

The Manifesto:

The Ladies Professional Golf League understands what makes a movement.

To fly across fairways, skip over sand traps, and break through barriers - be it on the back nine or the front page, from the country clubs to the county courses, the collegiate circuit and across continents. To excite crowds, set records, and shake up the status quo. Because the women of the LPGA know what it takes to inspire this generation, the past generation, and the next generation.

A movement. 

Away from long-abandoned misconceptions and towards the future of the game — where fans and athletes connect across platforms.

Where a favorite player isn’t someone you catch a glimpse of on the highlight reel, they’re a part of your life. 

To interact with, to be inspired by, and to take every opportunity to stand and cheer for. To marry together the idea of unmatched athleticism and unrivaled strategy with the technology we have at our fingertips every day. To effortlessly connect with people whose love of the game is new or old.

 And sure, that will take plenty of motivation, drive, and a whole lot of spirit - but there’s no shortage of that in the LPGA.