BOLDER OUTFitterS & co.
Zealots of Apparel.
Small town, big ambitions—no, it's not the plot of the next direct-to-streaming Hallmark classic; it was Bolder Outfitters & Co.'s mission statement. A talented group of designers, printers, salesmen, and ink-heads just lacking two critical factors: a voice and a tone.
They dialed me up to dial them in, create mural-worthy values their staff could look to for motivation, inspiration, and good ol' fashioned gumption. In a quick two-week turnaround, I was able to provide them with a unique set of tenets, a manifesto, and a call to action that reflected the tidal wave of creativity that seemed to pulse out of the shop every day.
Proud to do my part as a loyal soldier in the war against Custom Stink.
