Over the past several years Old Spice has evolved from the aftershave you could count on finding in your grandpa's medicine cabinet into a major player in the hybrid body wash and deodorant game. 

With their constant push for the next big thing it seemed only fitting that the Old Spice brand would be able to bridge the gap in finding how personal care items mesh into today’s technology driven world. The app is called the Calendar of Manliness and acts as a daily calendar with a kick of testosterone. Each day features a different "Old Spice Man," past or present, and a brief description of his exploits in the world of meat eating, log splitting, and strong smelling manhood.